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Business plan effectiveness: OGSM advanced

How do you translate the vision of an annual plan into concrete actions?

Master Class English
When 2 June 2026
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Being successful by making strategic choices and giving direction to the organization. OGSM – Objective, Goals, Strategies, Measures – is a methodology that teaches you how to create a business or marketing plan that actually works. The methodology has already been successfully applied worldwide by numerous organizations like NASA, P&G, Coca-Cola and others.

What will you learn?

  • what to do in advance: from Business & Market Intelligence to POWER SWOT.
  • multi-year planning: through Transformation Mapping (3 to 5 years).
  • cascading with one or more levels in your team: company plan, departmental plan and personal plan.
  • priority matrix exercises: OGSM is not about saying YES to everything you can or have to do. OGSM is about saying NO to the 100 other good ideas out there. From junk to low-hanging fruit, to home runs and big bets.
  • forget balanced scorecard: monitoring with (own or cross-departmental) teams using 4D "GOAL Through ACTION Dashboard".
  • OGSM and leadership: the 7 pitfalls.

For whom?

This session is aimed at experienced marketers with (shared or individual) long-term vision responsibilities, who manage direct reports or have more and complex responsibilities.

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.

"Very interactive, with lots of useful tips.
 A very inspiring trainer.
 Clarity and interaction."

Speakers

  1. Ides Ticket

    Ides Ticket

    Business Marker at Business Markers
    Ides Ticket is the Managing Partner of Business Markers Belgium, a strategic consulting firm. He began his career as an Assistant Brand Manager at Procter & Gamble. In 2000, he joined The Coca-Cola Company, where he held roles such as Marketing Manager for C...
    Ides Ticket

    Ides Ticket

    Business Marker at Business Markers

    Ides Ticket is the Managing Partner of Business Markers Belgium, a strategic consulting firm. He began his career as an Assistant Brand Manager at Procter & Gamble. In 2000, he joined The Coca-Cola Company, where he held roles such as Marketing Manager for Coca-Cola TM and Business Development Director. He later became General Manager at MTV Networks.

    Today, he supports both SMEs and multinational organisations in the operational implementation of their strategy, positioning, internal branding, and customer experience management. He drives transformation within organisations by combining strategic-conceptual thinking with hands-on execution.

    Beyond his daily role, Ides is a highly sought-after speaker, advisor at Vlerick for their KMO Excellence/Challenge programmes, guest lecturer at various universities, strategy trainer at IFBD, and member of multiple advisory boards.

Register

No tickets available

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
FAQ ?
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