Optimising the performance of your webshop
How to scale up your online shop for optimal customer appeal and conversion?
Introduction
E-commerce has become an integral part of our purchasing behaviour. The number of online purchases is increasing every year. Last year, Belgian consumers spent no less than 17 billion euros. However, as a Belgian retailer, you are confronted with major players (AI, Techn, Marketplaces) that challenge you in terms of performance, speed and logistics.
So how can I optimise my digital strategy? How can I further scale up my e-commerce sales? How do I take into account the impact of major technology players? This training course starts from these basic questions.
What will you learn?
- You will discover what an ideal webshop looks like and what consumers expect from you.
- You will gain insight into consumer/customer requirements in terms of webshop functionality, customer service, delivery and payment options.
- You will learn how to refine your acquisition strategy and attract the right visitors.
- You will discover the most common conversion killers and hiccups for webshops.
- You will receive practical advice on possible improvements to your personal e-commerce in the broadest sense of the word (use of additional channels, logistics, etc.).
- You will learn the basic tricks of how to scale with marketplaces and AI.
For whom?
This training course is aimed at marketing and communication professionals or e-commerce managers who are already running a web shop and want to develop it further.
Language
The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.
Speakers
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Bart De Ceulaer
Partner at Hybrid AgencyPassionate about and with over 18 years of experience in Marketing & Sales. Started in private and media, since 2011 on the agency side at Hybrid. On a mission to make Digital Marketing more sustainable and effective, both for advertisers and marketers. Evangelist of the Hybrid TaaS formula. -
Greet Dekocker
Managing director at BecomGreet took her first professional steps at Kredietbank as a brand-new commercial engineer from KULeuven. She caught the marketing bug and went on to gain extensive experience as a marketing manager in the energy sector. She continued to eagerly acquire knowledge and skills and took the step to be...
Register
Sorry, the registration period is over.
Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 430 (excl. VAT).
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