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Customerproof copy evaluation

How to evaluate advertising copy with AI as your sparring partner?

Master Class Dutch
When 28 January 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Henny Van Gerwen

    Henny Van Gerwen

    Copywriter at Van Gerwen & Vader
    Henny van Gerwen is a copywriter and owner of Van Gerwen & Vader – Copy for print and online. Before that, he was Head of Direct Marketing and Partner at BBDO, and received the Life Achievement Award at the Cuckoo Awards 2016. He began his career in 1987 as a copywriter, writing sa...
    Henny Van Gerwen

    Henny Van Gerwen

    Copywriter at Van Gerwen & Vader

    Henny van Gerwen is a copywriter and owner of Van Gerwen & Vader – Copy for print and online. Before that, he was Head of Direct Marketing and Partner at BBDO, and received the Life Achievement Award at the Cuckoo Awards 2016. He began his career in 1987 as a copywriter, writing sales letters, emails, web copy, ads, brochures and white papers for both B2C and B2B brands. Henny also writes about direct marketing and copywriting in trade magazines (Marketing Update 121, Dmix) and on websites (DMSellers.be).
    He is a guest lecturer at several colleges and at the Gouden Veer Copywriting Course.

    Henny was inducted into the BDMA Hall of Fame.

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Training 24/7

As a supplement or preparation for this Master Class, we recommend watching the following video training.

Content creation

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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