Effective first party data strategy
How does data collection and collaboration boost your marketing performance?
Introduction
Despite Google’s strategy shift on third-party cookies, the restrictions imposed by GDPR, iOS data privacy features and the absence of these cookies on Firefox and Safari, managing first-party data has become a crucial challenge for all advertisers.
What data should you collect? How can you collect it according to best practices? And how do these mechanisms offer a huge potential for companies with abundant data, whether in CRM or media?
Join this Master Class to better understand the key objectives of first-party data for your brand.
What will you learn?
- Discover the best use cases for data collection, understand the impact of collecting, qualifying and enriching data.
- Learn how to increase the size of your CRM databases while maintaining or improving engagement levels.
- Enhance your knowledge about which data can be shared or not and under what regulatory and technical conditions.
- You will be able to better coordinate your efforts in media and CRM and improve the efficiency of your company’s marketing activations.
For whom?
- Digital marketing managers
- CRM experts
- Data clean room enthusiasts
Language
The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.
Speakers
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Annemien Schipper
Marketing Manager at NumberlyAnnemien Schipper operates at the intersection of CSR, tech, marketing and digital, where innovation meets impact. As an Account Director, she drives revenue growth, develops strategic partnerships and delivers measurable results, not only for financial performance, but also for people and the pl... -
Nicolas Filatieff
Managing Director at NumberlyNicolas has been Managing Director at Numberly since 2018. Prior to joining Numberly, he was CMO at BNP Paribas Fortis. In his role at Numberly, Nicolas supports industry leaders and pure players on their digital marketing strategies, and their collaborative initiatives around data. Over the past...
Register
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Training 24/7
As a supplement or preparation for this Master Class, we recommend watching the following video trainings:
Introduction to data strategy
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Introduction to data strategy
How to make your data marketing future-proof?
Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 430 (excl. VAT).
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