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Elevating brands on LinkedIn

How can you, as a brand, leverage LinkedIn to your advantage?

Master Class English
When 25 June 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

In a digital age where professional networks are crucial for building and sustaining a brand image, LinkedIn is widely regarded as one of the cornerstones. In this Master Class, you will dive into the fascinating world of LinkedIn. You will discover its ability to forge connections, increase your brand visibility, and create a vibrant community around your brand.

With a powerful mix of B2B and B2C interactions, LinkedIn caters to a highly diverse audience. LinkedIn is the go-to meeting place for connecting with stakeholders, from prospects and partners to potential employees, who together form a dynamic business ecosystem.

This Master Class will guide you through LinkedIn. You will learn what makes LinkedIn so unique and how brands can use it effectively. This training aims to be a compass that leads brands through the LinkedIn landscape by familiarizing you with the algorithm, optimizing your company page, and giving your employees a voice.

What will you learn?

  • Understand the strategic importance of LinkedIn in building a brand and creating B2B/B2C engagement.
  • Navigate LinkedIn freely and gain insights into the platform's algorithms and content dynamics.
  • Develop content strategies for company pages to increase brand visibility.
  • Utilise LinkedIn analytics to measure and improve engagement and reach.
  • Create a culture where employees and stakeholders position themselves as brand ambassadors.
  • Efficiently use your networks, tools and strategies for sustainable growth.

For whom?

  • Management
  • Brand Managers
  • Marketing Executives
  • Social Media Managers
  • Content Creators
  • Business Development Executives

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.

Speakers

  1. Tom Baeten

    Tom Baeten

    Owner at Winger Academy
    This Masterclass is led by Tom Baeten. Tom is a sales and marketing professional with extensive experience at companies such as Ricoh, Sara Lee, Suez, and the Lagardère Group. A LinkedIn early adopter, Tom created his profile in January 2007 an...
    Tom Baeten

    Tom Baeten

    Owner at Winger Academy

    This Masterclass is led by Tom Baeten. Tom is a sales and marketing professional with extensive experience at companies such as Ricoh, Sara Lee, Suez, and the Lagardère Group.

    A LinkedIn early adopter, Tom created his profile in January 2007 and has been captivated by how LinkedIn can be used not just as a platform, but as a tool to build a brand, boost sales, marketing, communication, and recruitment.

    Since 2016, Tom has trained over 7,000 participants worldwide on how to leverage LinkedIn to their advantage.

    The success of his masterclasses? His enthusiasm, the interactive approach, and the ease with which his tips & tricks can be put into practice.

Register

No tickets available

Training 24/7

As a supplement or preparation for this Master Class, we recommend watching the following video trainings:

Facebook, Instagram & LinkedIn

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
FAQ ?
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