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Introduction to AI in marketing

What are the main practical use cases of artificial intelligence in marketing?

Master Class English Online
When 22 January 2026
10:00 - 11:30

Introduction

This course introduces marketers to the basics of AI in marketing, focusing on the practical use of ChatGPT and other LLMs. Participants will explore AI tools, learn about custom instructions and understand the fundamentals of prompting. The session covers how to work hands-on with AI tools to enhance your marketing tasks and provides a practical blueprint with prompts and automation strategies.

What will you learn?

  • Explore the possibilities of working with AI.
  • Understand the basics of tools like ChatGPT, Microsoft Copilot and Claude.
  • Learn how to save time and increase efficiency in different marketing tasks.
  • Use AI for:
    • marketing and trends research.
    • data analysis.
    • project management.
    • creating presentations.
    • marketing strategy.
    • design.
    • web development.
    • copywriting.
  • Discover the latest AI tools for marketing beyond the main LLMs.
  • Gain practical tips for integrating AI into daily marketing workflows.

For whom?

Marketing managers, digital marketers, CMOs and everyone interested in understanding practical AI cases in marketing.

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.

Speakers

  1. Eveline Smet

    Eveline Smet

    CEO at The Growth Agency

    Eveline Smet is the CEO of The Growth Agency, an AI-powered growth marketing agency with 15 years of experience in data-driven marketing, automation, and performance marketing.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 320 (excl. VAT).

This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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