Introduction

How can marketing organizations use new AdTech & MarTech solutions to navigate the changing world of advertising and marketing?
Marketers are increasingly looking to deliver the right message at the right time through the right channel to the right person. To achieve this, we must leverage all available data from prospects and customers.

The tools used today (Marketing Automation, CRM) are no longer sufficient to achieve this level of hyper-personalization. There is a need for a Modern Marketing Platform with capabilities to:

• centralize all data points (in real-time).
• apply Machine Learning & AI logic.
• set up end-to-end campaign orchestration and reporting.

In this training, we will walk you through the different components of a Modern Marketing Platform (CDP, DMP, Data & Analytics Hub, DCO) and explain how these components work together and can be used to become a data-driven marketing organization.

What will you learn?

For whom?

Marketers & Advertisers, Data Managers, Marketing Data Analysts and Marketing Data Scientists.

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.