Marketing Effectiveness Certification Program
Become certified in Marketing Effectiveness.
Introduction
There are hundreds of KPIs being used to measure marketing communication results. Yet many organisations struggle with confusion around definitions, inconsistent measurement practices and unclear links to business impact.
With the UBA Effectiveness Certification Program, UBA Belgium goes one step further. Building on the Master Class “Measuring and reporting marketing communication effects”, participants now have the opportunity to obtain an official UBA Certification in Marketing Effectiveness.
During the Master Class on 26 May 2026, you will be guided through the 36 most important KPIs for marketing effectiveness. You will learn how to measure campaigns, brand development and business impact, how to set meaningful targets, and how to avoid common pitfalls.
Get your certification in marketing effectiveness
After attending the Master Class, participants will receive a comprehensive compendium (syllabus) covering the full framework. You will then have 30 calendar days to complete an online exam. Upon successfully passing the exam, you will receive the official UBA Effectiveness Certification, a recognition of your expertise in measuring and reporting marketing communication impact.
This certification demonstrates that you not only understand marketing effectiveness theory, but that you are able to apply a structured KPI framework that links marketing performance to real business value.
What will you learn?
- The difference between marketing effectiveness and marketing efficiency.
- How to demonstrate the value of marketing to your management (C-suite).
- A structured framework of 36 essential KPIs covering campaigns, brand development and business impact.
- How to set relevant and realistic KPI targets in your marketing plan.
- The challenges and pitfalls of common KPIs and measurement tools and how to avoid them.
- How to prioritise KPIs according to your specific business context.
- How to communicate marketing results clearly and convincingly to management and other stakeholders.
- How to apply the Effectiveness Standard in practice and validate your knowledge through certification.
For whom?
- CMOs and marketing directors responsible for marketing strategy, budgets and reporting.
- Marketing managers and brand managers setting targets and evaluating performance.
- Communication and media managers responsible for campaign measurement.
- Insights and analytics professionals supporting marketing decision-making.
- Anyone in marketing who wants to strengthen their expertise and gain formal recognition in marketing effectiveness.
Language
The training will be given in English. The presentation materials, the compendium (syllabus) and certification exam are in English.
Speakers
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Mats Rönne
Marketing Effectiveness Lead at Sveriges AnnonsörerMats Rönne has worked in marketing, branding, and communications at an international level for over 40 years and is considered one of the most respected marketing professionals in Sweden. His experience includes leading global brand management at the group level for both Ericsson and Electro...
Register
No tickets available
Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 320 (excl. VAT).
This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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