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Fundamentals to be effective in media

Media & communication effectiveness: what really works?

Master Class Dutch English
When 17 June 2026
09:30 - 12:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Every marketer aims to grow their brand and business KPIs. Media is often used as a driver for that growth, but the direct link between media, brand, and business results is not always clear. In this dynamic and practice-oriented Master Class, you’ll gain clear insights into how media and communication truly contribute to brand and business growth. 

DPG Media will share the latest findings from both internal and external research into communication effectiveness. From the impact of offline and online platforms to the power of data-driven analyses on a communication plan, we’ll decode the elements that contribute to a winning formula. The session also provides an introductory overview of the most used KPIs to measure media effectiveness. 

What makes this session stand out is the wealth of inspiring real-world examples. DPG Media draws on in-depth analysis of award-winning Effie cases and will share key conclusions and learnings from these success stories. These concrete cases bring the theory to life and clearly demonstrate which strategies truly make a difference.

What will you learn?

  • How media and communication contribute to brand and business growth.
  • Which KPIs are relevant for measuring media effectiveness.
  • How to use data and insights to strengthen a communication plan.
  • What you can learn from in-depth analyses of Effie-winning campaigns.
  • How to speak the CFO’s language and better translate marketing results into business impact.
  • How to successfully combine short- and long-term strategy.

For whom?

Anyone with an interest in media and how to increase its impact: brand marketer, media manager, digital marketer,…

Language

The training will be given in English and Dutch, the presentation will be  in English. Participants may respond in the language of their choice.

Speakers

  1. Thibaud De Meester

    Thibaud De Meester

    Strategy Lead at DPG Media Advertising
    Since the start of his career in 2010, Thibaud De Meester has developed into a versatile expert in marketing research, digital media, and strategic consulting. He began at InSites Consulting and continued his career at Dentsu Aegis Network, where he held various roles such as digital media planne...
    Thibaud De Meester

    Thibaud De Meester

    Strategy Lead at DPG Media Advertising

    Since the start of his career in 2010, Thibaud De Meester has developed into a versatile expert in marketing research, digital media, and strategic consulting. He began at InSites Consulting and continued his career at Dentsu Aegis Network, where he held various roles such as digital media planner, digital strategist, and strategic client lead. 

    Since 2021, Thibaud has been working as Strategy Lead at DPG Media Advertising, where he advises clients on advertising effectiveness and the role of media in marketing strategies. With broad experience in sectors such as FMCG, retail, finance, tourism, and government, he works with both large established brands and ambitious challengers.
  2. Tim Van Doorslaer

    Tim Van Doorslaer

    Head Of Research at DPG Media Advertising
    Since the beginning of his career, Tim Van Doorslaer has developed into an expert in media-related advertising research. Inspired by a speech from one of the pioneers of market research in Belgium, he discovered his passion for the field—one that has never left him since.  He buil...
    Tim Van Doorslaer

    Tim Van Doorslaer

    Head Of Research at DPG Media Advertising

    Since the beginning of his career, Tim Van Doorslaer has developed into an expert in media-related advertising research. Inspired by a speech from one of the pioneers of market research in Belgium, he discovered his passion for the field—one that has never left him since. 

    He built a strong reputation as Head of research at DPG Media Advertising, the largest media company in the Benelux, active in video, audio, publishing, and online services. 

    Tim specializes in statistics, consumer behaviour, customer insights, advertising research, and market research. With his extensive expertise and strategic approach, he helps make media and advertising more effective for both brands and businesses.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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