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From prompt to action: agentic AI for media strategy

How can marketers use agentic AI to automate their media decisions and radically accelerate collaboration with partners?

Master Class English
When 24 November 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Frederik Dooms

    Frederik Dooms

    Co-founder at Makai
    Frederik brings over 15 years of experience in digital strategy, AdTech, and AI, with a background that includes roles at Google and WPP. He is the founder of the Belgium AI Index, a platform connecting businesses with local AI solutions.
    Frederik Dooms

    Frederik Dooms

    Co-founder at Makai

    Frederik brings over 15 years of experience in digital strategy, AdTech, and AI, with a background that includes roles at Google and WPP. He is the founder of the Belgium AI Index, a platform connecting businesses with local AI solutions.
  2. Pascal Van Laere

    Pascal Van Laere

    Co-founder at Makai
    Pascal has 25 years of experience in media and tech, including launching YouTube in Belgium at Google and leading the Northern European Learning and Development team. In 2023, he founded Balloonz, a training company focused on personal effectiveness and well-being.
    Pascal Van Laere

    Pascal Van Laere

    Co-founder at Makai

    Pascal has 25 years of experience in media and tech, including launching YouTube in Belgium at Google and leading the Northern European Learning and Development team. In 2023, he founded Balloonz, a training company focused on personal effectiveness and well-being.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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