Speakers

1. 

   Geert Debruyne

   CEO at fma Belgium

   Geert began his career as an auditor at Arthur Andersen, where he was responsible for media and advertising agency accounts. He later joined one of his audit clients, Omnicom Media Group, as CFO. During that time, he also earned his MBA from Vlerick. After nearly a decade at OMG, he left his posi...

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   Geert Debruyne

   CEO at fma Belgium

   Geert began his career as an auditor at Arthur Andersen, where he was responsible for media and advertising agency accounts. He later joined one of his audit clients, Omnicom Media Group, as CFO. During that time, he also earned his MBA from Vlerick. After nearly a decade at OMG, he left his position as managing director to pursue his ultimate dream: starting his own business. That business became a blend of two passions: media and auditing.

   In April 2009, he launched Financial Media Audit, which was rebranded and redesigned as fma in 2014. Today, the company operates in Belgium, the Netherlands, France, and since January 2018, also in Germany. In a short amount of time, fma Belgium has become a key reference on the Belgian market for media audits, audits of creative and other communication agencies, and guidance during media pitches.

2. 

   Zaki Lahbib

   Manager fma Indicator at fma Belgium

   Zaki is an experienced media professional with an extensive background at leading media agencies and industry organisations. After nearly five years at Publicis Groupe and IPG Mediabrands, he spent four years at UBA Belgium, working to promote media transparency and added value in the media lands...

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   Zaki Lahbib

   Manager fma Indicator at fma Belgium

   Zaki is an experienced media professional with an extensive background at leading media agencies and industry organisations. After nearly five years at Publicis Groupe and IPG Mediabrands, he spent four years at UBA Belgium, working to promote media transparency and added value in the media landscape. Today, he brings his expertise to fma Belgium, where he focuses on developing KPI models for quantitative and qualitative client-agency evaluations and leads key research projects.