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Measuring and reporting marketing communication effects

What KPIs should you focus on to build real value for the business?

Master Class English
When 15 October 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Mats Rönne

    Mats Rönne

    Marketing Effectiveness Lead at Sveriges Annonsörer
    Mats Rönne has worked in marketing, branding, and communications at an international level for over 40 years and is considered one of the most respected marketing professionals in Sweden. His experience includes leading global brand management at the group level for both Ericsson and Electro...
    Mats Rönne

    Mats Rönne

    Marketing Effectiveness Lead at Sveriges Annonsörer

    Mats Rönne has worked in marketing, branding, and communications at an international level for over 40 years and is considered one of the most respected marketing professionals in Sweden. His experience includes leading global brand management at the group level for both Ericsson and Electrolux, serving as head of marketing for residential development at Skanska, and working as CMO for the international digital magazine app Readly, in addition to holding various roles in agencies and media. 

    He is a former chairman of the Swedish Advertisers' Association and has been in charge of the effectiveness system project for the last five years. He also chairs the Swedish JIC (Joint Industry Committee) for outdoor media and is a frequent writer, speaker and lecturer on brand, marketing and effectiveness.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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