From influence to impact: How to build an effective public affairs strategy
How to develop a public affairs strategy that is both relevant and impactful?
Introduction
In today’s fast-evolving regulatory environment, companies need to engage with policymakers, regulators, and stakeholders effectively. In this Master Class, public affairs expert Filip Buntinx will provide insights into how organisations can successfully navigate political landscapes, build relationships with decision-makers, and influence policy debates.
This interactive session will include real-world case studies, best practices, and practical tools to help participants develop a strategic approach to public affairs. Whether you're new to the field or looking to refine your skills, this Master Class will equip you with the knowledge to move from influence to impact.
What will you learn?
- Understanding the policy cycle: how and when to engage with government and regulatory bodies.
- Effective stakeholder engagement: building credibility and trust with policymakers, industry groups, and civil society.
- Advocacy strategies that work: crafting compelling narratives and influencing public discourse.
- Managing risks and opportunities: anticipating regulatory trends and mitigating reputational risks.
- Public affairs in the digital age: the role of media, social platforms, and AI in shaping policy discussions.
For whom?
Public affairs, communication and corporate affairs managers, NGO & associations representatives, marketing and brand leaders.
Language
The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.
Speakers
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Filip Buntinx
Public Affairs & Corporate Communications Expert at AkkantoFilip Buntinx is a seasoned public affairs professional with deep expertise in government relations, stakeholder engagement, and regulatory strategy. With a background in the Belgian Parliament and extensive experience in public affairs roles across industries, he has helped companies, industry f...
Register
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Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 430 (excl. VAT).
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