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Boosting brand growth in a changing landscape

How to keep your brand competitive and move faster in a continuously changing playfield.

Master Class English
When 17 November 2026
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

A hands-on Master Class on brand and brand growth.

This Master Class, is guided by industry experts, that let you discover new opportunities in a rapidly changing playfield. This interactive session will be packed with inspiring insights.

What will you learn?

In this Master Class, you will learn how to identify opportunities for competitiveness within your offering and positioning. We show how to manage risk while increasing the impact of your decisions.

Next, we show how to translate insights into concrete actions across business, brand, and product, building a coherent plan of action. The final phase focuses on achieving successful interaction with your audiences.

Each phase we highlight how agents and tools can support people’s excellence. Throughout the session we bring real cases and invite you to share insights and experiences too.

After three hours you leave with actionable insights.

For whom?

Brand managers, marketing managers, communication professionals looking to elevate their brand.

Language

The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Mathias Schaubroeck

    Mathias Schaubroeck

    Co-founder at Equals Three
    Mathias believes that true business value is created where expertise overlaps. That’s why they founded Equals Three: to maximize potential through an unconventional, integrated mix of Business, Innovation, and Marketing. Driven by People, accelerated by AI and creative automation. His focu...
    Mathias Schaubroeck

    Mathias Schaubroeck

    Co-founder at Equals Three

    Mathias believes that true business value is created where expertise overlaps. That’s why they founded Equals Three: to maximize potential through an unconventional, integrated mix of Business, Innovation, and Marketing. Driven by People, accelerated by AI and creative automation.

    His focus is on connecting with leaders who believe a business should be more than just 'operational' - it should be a challenger. "I’m deeply interested in how companies transform, grow with purpose, and maximize their impact. Not by adding complexity, but by building a better system."
  2. Sofie Potvin

    Sofie Potvin

    Director Branding at KAN
    Sofie is Director Branding at KAN and focuses on brand strategy and brand identity. She has a background in communication, branded content and strategy.
    Sofie Potvin

    Sofie Potvin

    Director Branding at KAN

    Sofie is Director Branding at KAN and focuses on brand strategy and brand identity. She has a background in communication, branded content and strategy.

Register

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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