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Mediatraining: tips & tricks

How do I prepare for an interview and deal with journalists?

Master Class Dutch
When 28 October 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

An interactive media training course for managers who come into contact with the written and audiovisual press. The media training focuses on the learning-by-doing principle. The objective is to deliver a concise message, taking into account the journalist's context and approach.

What will you learn?

  • The statement: how to get key messages across.
  • The informative interview (with ‘soft’ questions).
  • The critical interview (with ‘hard’ questions).

For whom?

Human resources directors, communication directors, general managers and communication experts. 

Language

The training will be given in Dutch, the slides of the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Frank Van Oss

    Frank Van Oss

    Communication and coaching at Van Oss
    Frank specialises in providing training and coaching on media, presentation techniques and debate. He has extensive experience in media training for employees of large companies and politicians. Frank has already trained around 1,800 professionals. Frank is author of the book ‘Speaking is ...
    Frank Van Oss

    Frank Van Oss

    Communication and coaching at Van Oss

    Frank specialises in providing training and coaching on media, presentation techniques and debate. He has extensive experience in media training for employees of large companies and politicians. Frank has already trained around 1,800 professionals.

    Frank is author of the book ‘Speaking is Gold’ (published in September 2013). The book covers the three classic disciplines: the media interview, the speech and the debate. Starting from content, the author provides clear strategies and tips.

Register

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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