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Fuel your brand with category management thinking

How can your brand grow faster by thinking in categories?

Master Class English
When 17 November 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Pascal Deckers

    Pascal Deckers

    Managing partner at LD&Co
    Pascal Deckers brings over 25 years of hands-on experience in Category Management and Trade & Shopper Marketing. He began his career at Jacobs Douwe Egberts in 2000, where he built a strong foundation in marketing research and evolved into senior roles within product and shopper marketing. A...
    Pascal Deckers

    Pascal Deckers

    Managing partner at LD&Co

    Pascal Deckers brings over 25 years of hands-on experience in Category Management and Trade & Shopper Marketing. He began his career at Jacobs Douwe Egberts in 2000, where he built a strong foundation in marketing research and evolved into senior roles within product and shopper marketing.

    After 12 years in the coffee category, Pascal joined Lotus Bakeries to lead category development in Belgium and the Netherlands. He later headed the Global Brand Biscoff department, gaining deep expertise in strategic brand-building within a global category context.

    Since 2023, Pascal is Managing Partner at LD&Co, a consulting and training agency specialised in Category Management. Founded by CatMan expert Luc Desmedt, LD&Co helps suppliers and retailers design and implement future-ready Category Management strategies, through tailored training, hands-on project support and pragmatic strategic advice.

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Training 24/7

As a supplement or preparation for this Master Class, we recommend watching the following video trainings:

Category management

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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