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Navigating retail sales channels through a customer journey lens

How can you make the best use of different sales channels by understanding the customer journey?

Master Class English
When 10 September 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Els Breugelmans

    Els Breugelmans

    Hoogleraar at KU Leuven
    Prof. Dr Els Breugelmans is full professor at the Faculty of Economics and Business at KU Leuven, Antwerp campus, where she is part of the Marketing Management research unit. Her academic research focuses on the empirical modelling of retail-related topics, including omnichannel shopping beh...
    Els Breugelmans

    Els Breugelmans

    Hoogleraar at KU Leuven

    Prof. Dr Els Breugelmans is full professor at the Faculty of Economics and Business at KU Leuven, Antwerp campus, where she is part of the Marketing Management research unit. 
    Her academic research focuses on the empirical modelling of retail-related topics, including omnichannel shopping behaviour, retailer–manufacturer relationships, and loyalty programmes. 
    Her work has been published in leading academic journals such as the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Retailing. 
    She is regularly invited by the media to provide expert commentary on retail issues, and closely collaborates with companies and industry associations to translate academic insights into practical applications.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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