Legal aspects of AI in content creation and advertising
How to navigate copyright and legal risks when using AI to create communication assets?
Introduction
As AI tools become an integral part of the creative and operational workflows in advertising, it is important for professionals to understand the legal and ethical implications, especially when these tools are used to generate content and communication assets.
This session will provide a practical overview of the current legal landscape surrounding AI-generated content, intellectual property, data usage, and ethical challenges within the advertising sector. With a particular focus on copyright and ownership issues in content creation, it will help professionals navigate the risks linked to using AI in campaigns.
Through concrete examples, recent case law, and best practices, participants will gain a clear understanding of what is authorised, what carries risk, and which areas remain ambiguous.
What will you learn?
- Understand the legal risks associated with AI-generated content.
- Be familiar with IP ownership issues related to AI-created works.
- Recognize privacy and data protection challenges linked to AI use.
- Learn how to mitigate legal risks when deploying AI tools in advertising campaigns.
For whom?
- Marketing, Content and communication managers
- Creative professionals (copywriters, designers, creative directors)
- Legal and compliance teams
Language
The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.
Speakers
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Katrien Maris
Managing Associate at AdaStone Law FirmKatrien Maris has been a lawyer at the Brussels Bar since 2014 and advises clients active in the communication and media sector on intellectual property rights, including copyright and trademark law, commercial practices, and regulated matters.
Register
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Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 320 (excl. VAT).
This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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