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Innovation: Keys to success

How to build an organisation that thrives on innovation?

Master Class English
When 9 October 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Innovation isn't just for the creative minds and tech experts. It can and should be woven into all aspects of your business thanks to diverse angles, mindsets and behaviors.

This Master Class provides an in-depth look at how to embark your teammates in the journey of innovation by overcoming their preconceived ideas and building on various strengths to get the right people at the proper time.

Learn how to create a culture where innovation is not only encouraged but actively fostered by leveraging the strengths of diverse talents and teams. Discover the importance of diversity in innovation profiles, from strategists and visionaries to testers and implementers.

Learn to overcome the obstacles and make people work together around the 3 major stages of any creative and innovative journey. The synergy between different types of people forms the foundation of an innovative ecosystem within your company. Together, they drive fresh ideas and breakthroughs that lead to real progress.

What will you learn?

  • Debunking three major myths about innovation: Discover why innovation isn't rare, isn't just for tech geeks and doesn't require a special mindset.
  • Four diverse innovation profiles to gather: Explore what makes the ultimate innovation dream team and how diverse roles drive breakthrough ideas.
  • Three key moments to boost innovation: Learn when and how to challenge, test and pass on ideas to maximise innovation within your organisation. 

For whom?

Anyone who wants to stimulate the production of new ideas, the implementation of new projects, the realisation of opportunities,... for themselves and for the teams they manage. And it also works if you work alone. 

Language

The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Fred Colantonio

    Fred Colantonio

    Speaker, business coach & advisor
    A criminologist by training, Fred has spent 20 years decoding human behaviour: what activates, what inhibits and what makes unstoppable.Instead of playing a Netflix series character, he chose a different playground: companies, teams and entrepreneurs.Instead of a desk in the Belgian public admini...
    Fred Colantonio

    Fred Colantonio

    Speaker, business coach & advisor

    A criminologist by training, Fred has spent 20 years decoding human behaviour: what activates, what inhibits and what makes unstoppable.
    Instead of playing a Netflix series character, he chose a different playground: companies, teams and entrepreneurs.
    Instead of a desk in the Belgian public administration, he works in the field, where decisions, resistance and real progress actually happen.
    His super-power: to share this decoding skills and turn them into clear action plans, in order to reactivate people’s DNA (Differentiating Natural Asset), where they make maximal impact with minimum friction.
    His goal: give his clients the opportunity to defy the odds, create momentum and exceed their own expectations.

    Facts speak: 1200+ speaking gigs | 25+ countries, 4 continents | 240+ clients | 10 books in 12 years | 4 best-sellers 📚 | 2x "Marketing Book" of the month

Register

Sorry, the registration period is over.

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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