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Agency remuneration

How to correctly compensate an agency?

Master Class Dutch Online
When 4 June 2026
13:30 - 14:30

Introduction

In this Master Class, we introduce a methodology for the remuneration of agencies.

We provide a clear overview of all remuneration models currently used in the market. We analyse each of these models and discuss their advantages and disadvantages. The focus is on selecting the right remuneration model to foster an effective collaboration.

What will you learn?

  • Creating a framework for the professional remuneration of your agency/agencies.
  • Providing an unbiased overview of the different forms of remuneration with the pros and cons of each system.
  • Introducing a common terminology for the Belgian market regarding remuneration.

For whom?

This Master Class is aimed at anyone who collaborates with one or more (communication) agencies and wants to optimise the relationship. CMO, Marketing Director, Communication Director, Procurement Manager,… Participation is exceptionally limited to advertisers to ensure relevant peer discussions and experience sharing.

Language

The training will be given in Dutch, the slides of the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Martine Ballegeer

    Martine Ballegeer

    Partner at Pitchpoint
    PitchPoint specialises in agency selection and optimising brand-agency relationships. In 2008, Martine co-founded PitchPoint alongside Chris Van Roey, former CEO of UBA. Since its inception, Martine has guided more than 200 companies, both large and small, in Belgium through their agency selecti...
    Martine Ballegeer

    Martine Ballegeer

    Partner at Pitchpoint

    PitchPoint specialises in agency selection and optimising brand-agency relationships. In 2008, Martine co-founded PitchPoint alongside Chris Van Roey, former CEO of UBA.

    Since its inception, Martine has guided more than 200 companies, both large and small, in Belgium through their agency selection process, including recent collaborations with Lidl, Toyota, bpost, D’Ieteren, Moore, Xerius, Bancontact, among others. She is also an expert in defining the most suitable remuneration model for advertisers and visits two to three communication agencies in Belgium each week.

    Before founding PitchPoint, Martine worked for over 20 years in communication and marketing, including roles at Apple and Mobistar. She is also the co-author of the book "Adverteerder zkt. reclamebureau".

Register

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 320 (excl. VAT).

This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

FAQ ?
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