Speakers

1. 

   Philippe Buyle

   Head of Digital at JCDecaux Belgium

   Philippe Buyle leads JCDecaux’s digital strategy in Belgium and Luxembourg. His focus? Identifying technological opportunities and harnessing them to benefit brands. He drives the evolution of business models, buying methods and creative formats. He began his career in advertising in 2009...

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   Philippe Buyle

   Head of Digital at JCDecaux Belgium

   Philippe Buyle leads JCDecaux’s digital strategy in Belgium and Luxembourg.

   His focus? Identifying technological opportunities and harnessing them to benefit brands. He drives the evolution of business models, buying methods and creative formats.

   He began his career in advertising in 2009 at De Persgroep Advertising. After a period on the advertiser side with the marine division of the Moorkens Group (SUZUKI), he joined Rossel Advertising, where he contributed to the digital transformation of the press: from print to web, mobile and native advertising.

   Since joining JCDecaux in 2016, he has helped shape the transformation of outdoor advertising. His work focuses on the shift towards an audience-based model, the growth of programmatic advertising, creative optimisation and the smart integration of Out-of-Home (OOH) advertising into a truly omnichannel media mix.

   Philippe is recognised for his forward-looking perspective on media, combining marketing, technology and creativity.

   He is also a board member of BMMA and shares his expertise as a guest lecturer on the Executive Master in Digital Marketing & Sustainable Strategies programme at Solvay Brussels School of Economics & Management, as well as through CommPass training courses.