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Media strategy: From objectives to impact

How do you evaluate a media strategy, from strategic thinking to measurement? 

Master Class English

Speakers

  1. Jonathan Rijavec

    Jonathan Rijavec

    Chief Strategy Officer at Space
    Jonathan Rijavec is Chief Strategy Officer at Space, where he leads client strategy and contributes to the agency’s growth. He began his career at GfK, developing expertise in consumer behaviour and market dynamics, before moving into media and communications, first in client service and th...
    Jonathan Rijavec

    Jonathan Rijavec

    Chief Strategy Officer at Space

    Jonathan Rijavec is Chief Strategy Officer at Space, where he leads client strategy and contributes to the agency’s growth. He began his career at GfK, developing expertise in consumer behaviour and market dynamics, before moving into media and communications, first in client service and then in strategy. Since then, he has helped numerous brands address challenges in branding, performance and transformation.

    His approach to strategy rests on one conviction: data, tools and measurement only have value if they help turn information into decisions and impact.

    Since 2026, he has also chaired the CIM’s Recruitment & Surveys Commission.

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Prices

  • UBA members: Free. Your participation is included in your company's annual membership fee.
  • Non-members: € 430 (excl. VAT).
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