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LEGO® SERIOUS PLAY®

How do I extract all the knowledge from a group?

Master Class French Dutch

Introduction

"You can learn more from a person in an hour of play than you can from a lifetime of conversation." - Plato

In marketing and communication departments, brainstorming sessions or workshops are almost a daily or weekly occurrence. The first challenge often begins with, "Who should we invite to this workshop?" and all too often, the same individuals are called upon. These are usually the ones who always have something to say. 

But have you ever considered that perhaps not all the knowledge present in the team or organization is being brought to the surface? 
What could you do to increase active participation from every attendee in a meeting or workshop? How could you make the meeting more "lean forward" rather than "lean backward"? 
What can we do differently to maximize the output of the workshop or brainstorming session?

What will you learn?

  • You will gain an overview of how the LEGO® SERIOUS PLAY® method can be used, and you will understand the advantages of this method compared to other facilitation methods.
  • You will get hands-on experience with the bricks and learn firsthand what the LEGO® SERIOUS PLAY® method entails through a real-life case.
  • You will receive tips on how to use play in your daily work within a marketing/communication department and as a potential team leader. 

For whom?

This course is for anyone open to exploring new facilitation methods beyond traditional tools like flipcharts, Post-it notes, and World Café sessions, and willing to experiment with them. 

Language

The training will be given in Dutch and French, depending on the group.
Participants may respond in the language of their choice.

"LEGO® SERIOUS PLAY® is such a fun training! It provides practical tools and insights you can take back to your workplace, and at the same time, it’s a lot of fun during the session itself. Lucia Soetens, who leads the course, is a passionate and fascinating speaker. Highly recommended!" - Félice Vandenabeele, Marketing Manager, Creadomus 

"I thoroughly enjoyed this training. It was fascinating to discover how using LEGO bricks (or other elements) can easily engage everyone and encourage active participation. The structure and flow of the session are incredibly useful. A top-notch session, no doubt." - Peter Moyson, Creative Manager, AXA Belgium

"This was the best training I’ve taken in a long time! I recommend it to anyone looking for an effective and creative way to brainstorm as a team." - Delia Mensitieri, Business Development, BMID 

Speakers

  1. Lucia Soetens

    Lucia Soetens

    Partner Business Markers at Business Markers
    Lucia is an enthusiastic business leader with more than 25 years of experience across a range of industries. She began her career at Unilever, where she held various marketing and sales roles over an 11-year period. At Coca-Cola, she was responsible for Diet Coke and several international project...
    Lucia Soetens

    Lucia Soetens

    Partner Business Markers at Business Markers

    Lucia is an enthusiastic business leader with more than 25 years of experience across a range of industries. She began her career at Unilever, where she held various marketing and sales roles over an 11-year period. At Coca-Cola, she was responsible for Diet Coke and several international projects. She subsequently led Belgium’s most beloved chocolate brand, Côte d’Or, to a number of successes across the Benelux region. In 2013, Lucia moved into the retail sector as Marketing Director at LolaLiza. Since 2016, she has been Managing Partner at Business Markers. 

    Lucia is an ICF Certified Coach and Team Coach, a licensed Insights® Practitioner, a LEGO® SERIOUS PLAY® Facilitator, and a Lencioni Practitioner. She is co-author of the book Leiderschap Ontrafeld and serves on several advisory boards. 

    Today, Lucia supports organisations in sharpening and delivering their strategy, culture and leadership. Her strength lies in guiding leaders and teams through change towards greater impact, stronger collaboration and sustainable results. She creates space for meaningful conversations, encourages both reflection and action, and helps turn energy into momentum, both literally and figuratively. 

    With a wealth of business experience, a robust methodological toolkit and a genuine passion for people and communication, Lucia helps leaders grow and teams work together more effectively, paving the way for ever stronger results. 

Register

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Prices

  • UBA members: Free. Your participation is included in your company's annual membership fee.
  • Non-members: € 430 (excl. VAT).
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