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Facebook Advertising : Hoe voorkomen dat u maar wat aanmoddert?

Master Class
When 14 September 2018
13:15 - 17:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Schedule

On Friday 14 September:
13:15 - 13:30

Onthaal

13:30 - 17:00
Nicolas Sacré Digital Strategist at StratéTIC

Programma

Social ads: nieuwe goudmijn voor online reclame?

  • Social ads en hun plaats in uw globale digitale strategie
  • Facebook Ads: voorkom dat u wat aanmoddert 
  • Waarom zou u interesse moeten tonen in reclame op sociale netwerken? Volstaat 'organic advertising' alleen?
  • Betalende referentiëring en social ads: wat zijn de verschillen?

 Facebook Ads: mythes en realiteit

  • Wat is het reële bereik en hoe werkt het algoritme van Facebook?
  • De verschillende reclameformats en campagnedoelstellingen: waarom zijn ze cruciaal?
  • Een Facebook-account voor commercieel gebruik beheren: goede praktijken (intern of via een agentschap)
  • Structuur van een Facebook Ads-campagne: verschillende parameterniveaus
  • De impact van campagnes meten: de Facebook-pixel gebruiken, maar niet alleen maar die...
  • Valkuilen die u moet vermijden om niet aan te modderen 

 Na de Master Class volgen nog twee aanvullende webinars! 

  • Checklist: 10 vragen die u uzelf moet stellen alvorens een agentschap in te schakelen
  • De Kaizen-methode toegepast op het beheer van Facebook Ads-campagnes, in combinatie met een casestudy

De lesgever zal de twee opleidingen op afstand geven in real time, ter bevordering van het vraag-en-antwoordspel met de deelnemers. Nicolas Sacré zal aan het einde van de UBA Master Class een link geven waarop men zich kan inschrijven.

Register

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Prices

UBA-leden: deelname is inbegrepen in het UBA-lidmaatschap. Maximaal 2 inschrijvingen per onderneming.

Niet-leden: 375 € (excl. BTW). Betaling na ontvangst van de factuur en voor aanvang van de opleiding.

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