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Online Master Class: Addressable TV (nl)

Hoe kan men addressable TV optimaal inzetten en wat is de toegevoegde waarde ervan?

Master Class
When 23 November 2021
13:30 - 16:30

Introduction

newHoe kan men addressable TV optimaal inzetten en wat is de toegevoegde waarde ervan?

Wat is Addressable TV precies en hoe werkt het ? Onze experten zullen toelichten wie de voornaamste nationale spelers zijn op vlak van addressable en hoe het Belgische TV landschap is samengesteld. Reclameregies zijn voor deze technologie afhankelijk van telecom operatoren. Waarom deze operatoren, die de voornaamste leveranciers van data zijn, zo belangrijk zijn zal eveneens worden uitgelegd.

Verder zal naast het technische en theoretische ook concreet worden overlopen in welke situatie en waarom een adverteerder beroep kan doen op addressable TV. Daar de toegangsdrempel dankzij deze technologie veel lager is, wordt het voor talrijke kleinere adverteerders ook interessant om op TV te verschijnen. Het verschil met lineaire TV zal hier dus ook snel duidelijk worden.

Men zal op objectieve wijze kijken naar de voor- en nadelen van dit medium maar ook wat de impact ervan kan zijn op de communicatiemix en hoe het precies moet worden ingepland.

Tenslotte zal men op basis van enkele succesvolle campagnes enkele belangrijke do's & don'ts oplijsten.

Voor wie? 

Marketing, media- en communicatieverantwoordelijken

Niveau

Beginner

Taal

De opleiding wordt gegeven het Nederlands.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Tuesday 23 November:
13:30 - 16:30
Anthony Kisters Manager Av Distribution at DPG Media
Ann-Sophie Libbrecht Innovation Manager at Ads&Data

Programma

Speakers

  1. Ann-Sophie Libbrecht

    Ann-Sophie Libbrecht

    Innovation Manager at Ads&Data
  2. Anthony Kisters

    Anthony Kisters

    Manager Av Distribution at DPG Media

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 140 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 280 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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