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Journalism & Content Marketing

Hoe kan een journalistieke aanpak mijn content marketing verbeteren ?

Master Class Dutch
When 24 May 2022
13:30 - 17:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

De tijd is voorbij dat je met content marketing an sich het verschil kon maken. Zowat elk merk is ermee aan de slag, waardoor het een strijd is om boven het maaiveld uit te komen. Enkel met kwaliteitscontent lukt dat. Om dit te realiseren is het handig je te inspireren op hoe journalisten het aanpakken. Een dergelijke kijk zorgt voor betere content.

Voor wie? 

Voor iedereen die met content marketing bezig is en een stap vooruit wil zetten. 

Niveau

Beginner

Taal

De opleiding wordt gegeven het Nederlands.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Tuesday 24 May:
13:30 - 17:00
Chris Van Gils Owner at ContentMoon
Bart Lombaerts Head of Content at SPYKE

Hoe maak je het verschil?

 

Wat is journalistiek?

 

Soorten journalistiek en hoe ze het verschil kunnen maken voor jouw merk?

Speakers

  1. Bart Lombaerts

    Bart Lombaerts

    Head of Content at SPYKE

    Bart Lombaerts co-founded the content marketing agency SPYKE together with Wouter Temmerman. In addition, he strives to help content marketing in Belgium reach its full potential. He teaches numerous training courses and guest lectures, and is a lecturer at the French-speaking communication school Ihecs. In 2016, he published Meaningful Marketing (LannooCampus), in which he shared his vision of the philosophy that, in his view, should underpin content marketing.

  2. Chris Van Gils

    Chris Van Gils

    Owner at ContentMoon

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 185 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 375 (excl. BTW). Betaling na ontvangst van de factuur.
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