Speakers

1. 

   Chris Van Roey

   Partner at PitchPoint

   Chris Van Roey is the founder and Partner at PitchPoint. He was CEO of UBA for 13 years. Previously, he served as Chief Communication Officer at Mobistar (Orange) for 12 years and as Marketing Manager at Apple Computer for 10 years. Chris is a ‘Master Marketer’ and co-author of the book Adverteerder zkt. Reclamebureau.

   Education: Master in Applied Economic Sciences; Postgraduate studies at Vlerick, INSEAD, and London Business School.
   Professional Experience: Assistant at KU Leuven; Sales Manager at Dolmen/Colruyt Group; Marketing Manager at Apple Computer; Chief Communication Officer at Mobistar; CEO of UBA.
   Current Professional Activity: Partner at PitchPoint.
   Awards: Master Marketer, Advertising Personality of the Year, Grand/Gold EFFIE winner.
   Expertise: 40 years of experience in communication, marketing, and sales, including 25 years at executive level. Specialized in brand building and agency relationships.

2. 

   Martine Ballegeer

   Partner at Pitchpoint

   PitchPoint specialises in agency selection and optimising brand-agency relationships. In 2008, Martine co-founded PitchPoint alongside Chris Van Roey, former CEO of UBA.

   Since its inception, Martine has guided more than 200 companies, both large and small, in Belgium through their agency selection process, including recent collaborations with Lidl, Toyota, bpost, D’Ieteren, Moore, Xerius, Bancontact, among others. She is also an expert in defining the most suitable remuneration model for advertisers and visits two to three communication agencies in Belgium each week.

   Before founding PitchPoint, Martine worked for over 20 years in communication and marketing, including roles at Apple and Mobistar. She is also the co-author of the book "Adverteerder zkt. reclamebureau".