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Virtual Reality Marketing (nl)

Wat is virtual reality marketing en hoe produceer en distribueer ik een 360° video? 

Master Class
When 2 March 2018
13:45 - 17:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Wat is virtual reality marketing en hoe produceer en distribueer ik een 360° video? 

Immo, toerisme, journalistiek, maar ook marketing zetten volop in op deze nieuwe trend. 360° video is een totaal andere manier om video te beleven. Hierdoor zijn nieuwe formats ontstaan en moeten we beeldtaal en storytellingregels opnieuw uitvinden. Maar ook de productie en postproductie van 360° video is totaal anders. In deze workshop gaan we dieper in op 360° video in het algemeen, productie, verwerking, distributie en consumptie. Maak kennis met deze trendy en nieuwe technologie!

Topics:

  • Wat is 360° video
    • VR / AR en 360° video
    • Toepassingen
    • Storytelling voor VR
    • Tips & tricks
    • Voorbeelden
  • 360° videoproductie
    • Type camera’s
    • Opname
    • Verwerking: stitching en montage
  • 360° videodistributie
    • Export
    • Publicatie
    • Consumptie

Na het volgen van deze opleiding:

Als marketeer of mediamaker gaat u zo doelgericht 360° video kunnen inzetten in uw marketingcampagne of sociale mediastrategie.
U leert de ins & outs om zo valkuilen te vermijden. Zo maakt u het verschil met andere marketeers en kan u deze (blijvende) trend reeds vandaag introduceren binnen uw mediaverhaal.

Voor wie?

Iedereen met een sterke interesse in nieuwe vormen van videoproductie en mediaconsumptie, in het bijzonder content producers en managers, digitale marketeers en digital media managers.

Niveau:

Beginner. Enige voorkennis in digitale media(productie) is zeker welkom.

Taal:

De opleiding wordt gegeven in de taal van de spreker: Nederlands.
De deelnemers kunnen reageren in de taal van hun keuze.

Speakers

  1. Tom Rumes

    Tom Rumes

    Docent at Thomas Moore Mechelen
    For the past 20 years, Tom has been teaching storytelling and directing at Thomas More University in Mechelen. Drawing on his extensive experience as a cameraman, editor, director, journalist trainer and media consultant, he gives guest lectures in media companies on storytelling, new media trend...
    Tom Rumes

    Tom Rumes

    Docent at Thomas Moore Mechelen

    For the past 20 years, Tom has been teaching storytelling and directing at Thomas More University in Mechelen. Drawing on his extensive experience as a cameraman, editor, director, journalist trainer and media consultant, he gives guest lectures in media companies on storytelling, new media trends and video journalism both in Belgium and abroad. He is the co-author of the book How To Story and was one of the driving forces behind innovative projects such as Jail TV and Brickland.be. With his own production company, Explosively Formed Productions, he now focuses mainly on web and 360° video.

Register

Sorry, the registration period is over.

Prices

UBA-leden: deelname is inbegrepen in het UBA-lidmaatschap. Maximaal 2 inschrijvingen per onderneming.

Niet-leden: 375 € (excl. BTW). Betaling na ontvangst van de factuur en voor aanvang van de opleiding.

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