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Media & Creativity

Hoe evalueer ik creativiteit binnen een mediacampagne?

Master Class Dutch
When 25 April 2023
13:30 - 15:14

Introduction

Media en creativiteit. Creativiteit en media. Beide zijn belangrijk voor de groei van een merk, maar soms worden ze apart behandeld binnen een bedrijf, ligt de focus eerder op het ene dan wel op het andere, wordt er samengewerkt met verschillende partners voor beide domeinen, etc…

In deze Online Master Class (OMC) gaan we dieper in op de manieren waarop zowel media als creativiteit bijdragen tot merkgroei en hoe ze elkaar niet alleen kunnen versterken maar zelfs nodig hebben om maximaal effectief te zijn. 

De OMC Media & Creativiteit behandelt een combinatie van wetenschappelijk onderzoek en algemene inzichten over hoe media en creativiteit werken en inspirerende cases die deze inzichten in de praktijk omzetten. 

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

Na het volgen van deze opleiding

  • Het belang van zowel media als creativiteit aantonen met concrete data.
  • De relevantie van de dynamiek tussen media en creativiteit onderbouwen op basis van inspirerende voorbeelden en resultaten.

Voor wie?

Marketing managers, Communication managers, Brand managers, Media managers

Niveau

Beginner

Taal

De opleiding wordt gegeven het Nederlands, de presentatie is in het Engels. De deelnemers kunnen reageren in de taal van hun keuze.

Gerelateerde Training 24/7 opleidingen

Als aanvulling of voorbereiding op deze Master Class raden we u aan om volgende video-opleidingen te bekijken.

Schedule

On Tuesday 25 April:
13:00 - 16:00
Berten Peremans Chief Strategy Officer at Publicis Groupe

Media & Creativity

Speakers

  1. Berten Peremans

    Berten Peremans

    Chief Strategy Officer at Publicis Groupe

    Berten Peremans is Chief Strategy Officer and a member of the executive management at Publicis Groupe Belgium, where he leads the strategy & data team. In the past, Berten has held various strategic roles in creative communication agencies in Brussels and Paris. Throughout his career, he has had the opportunity to contribute to the growth of a very diverse range of brands operating in national, regional, and global markets. Berten holds a university degree in economics and marketing management. 

    Berten’s team includes media experts and creative specialists. He ensures, in particular that the synergies between media and creativity are fully leveraged.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 160 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 320 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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