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Addressable TV

Wat moet ik als adverteerder weten over Addressable TV?

Master Class French
When 28 March 2023
13:30 - 15:30

Introduction

Welk inzicht heb ik in Addressable TV nodig als adverteerder?

Deze online opleiding zal technische en theoretische aspecten van addressable aankaarten maar we bespreken ook concreet in welke situatie en waarom een adverteerder beroep kan doen op deze technologie binnen het televisie landschap. Daar de toegangsdrempel dankzij deze technologie veel lager is, wordt het voor talrijke kleinere adverteerders ook interessant om op TV te verschijnen. Het verschil met lineaire TV zal hier dus ook snel duidelijk worden.

Men zal op objectieve wijze kijken naar de voor- en nadelen van dit medium maar ook wat de impact ervan kan zijn op de communicatiemix en hoe het precies moet worden ingepland.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

Na het volgen van deze opleiding

  • De principes van Addressable TV begrijpen
  • Begrijpen wanneer deze technologie gebruikt wordt en wat de toegevoegde waarde ervan is
  • Inspiratie opdoen door enkele succesvolle cases door te nemen

Voor wie?

Brand managers, Media managers, campaign managers, brand marketeers

Niveau

Beginner

Taal

De opleiding wordt gegeven het Frans, de presentatie is in het Engels.
De deelnemers kunnen reageren in de taal van hun keuze.

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Schedule

On Tuesday 28 March:
13:30 - 16:30
Valérie Janssens Media Data&tech Dire at RMB

Addressable TV

Speakers

  1. Valérie Janssens

    Valérie Janssens

    Media Data&tech Dire at RMB

    Valérie graduated in law from the Université Catholique de Louvain (UCL) and developed a passion for the media industry when she started her career in 2000 at RTL Group in Luxembourg as an assistant to the group's TV and radio director. Since then, she has held various management positions in media and telecom companies, including Belgacom (now Proximus), Skynet, IPM, and RMB, building over 20 years of expertise in TV, radio, press, and digital, across editorial, advertising, and technology fields.

    As Director Media, Data & Tech, she is responsible for creating value across the entire chain for advertisers and partners at RMB, leveraging media, data, and technology, while ensuring alignment with the company's "responsible" positioning. The company's ESG strategy (Environment, Social & Governance) is also an integral part of her responsibilities.

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 160 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 320 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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