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Brand Religions

Hoe de juiste merkstrategie kiezen en succes meten?

Master Class Dutch
When 24 May 2023
13:30 - 16:15
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Schedule

On Wednesday 24 May:
13:30 - 16:30
Niels Schillewaert Co-founder & Managing Partner at Human8

Introductie Brand Religions framework

 

Principes van de Classic Religion

Differentiëren via STP, via geïntegreerde marketingcommunicatie brand equity bouwen
 

Principes van de Influencer Religion

Met word-of-mouth marketing en goede content een golfbeweging creëren.
 

Principes van de Relationship Religion

Een merkidentiteit creëren via de juiste emoties om ze ‘brand love’ te genereren
 

Principes van de Experience Religion

Via interactie en service het kernproduct overschrijden om zo onvergetelijke ervaringen te creëren.
 

Principes van de Penetration Religion

Een zo groot mogelijke klantenbasis bouwen door de hele markt te bespelen en mentaal en fysiek beschikbaar te zijn
 

Werksessie

Rond welke merkstrategie het meeste van toepassing is op uw merk en het mogelijk speelveld voor uitbreiding. Hoe merksucces meten aan de hand van vooropgestelde strategie.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 215 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 430 (excl. BTW). Betaling na ontvangst van de factuur.
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