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60 minutes: What matters to Belgian Gen Z in 2023?

Om in te spelen op de noden van onze leden organiseert UBA dit najaar 3 sessies over belangrijke trends in 2023. Dit is de tweede sessie van 3.

English 60 minutes
When 2 February 2023
12:00 - 13:00

Introduction

Next Gen & consumententrend expert Joeri Van den Bergh (InSites Consulting) deelt zijn inzichten over wat Gen Z in België verwacht van merken.

Hij legt uit hoe hij 5 verschillende segmenten vond onder de Belgische 16- tot 25-jarigen die beïnvloeden hoe merken de diverse volgende generatie consumenten moeten aanspreken.

Schedule

On Thursday 2 February:
12:00 - 13:00
Joeri Van den Bergh Managing Partner & NextGen expert at Human8

Programma

Speakers

  1. Joeri Van den Bergh

    Joeri Van den Bergh

    Managing Partner & NextGen expert at Human8

    Joeri Van den Bergh is a global authority on Gen Z and Gen Alpha marketing and consumer trends. As co-author of the award-winning book How Cool Brands Stay Hot and Marketing Professor at Vlerick Business School, he advises leading brands such as Coca-Cola, Unilever, Procter & Gamble and Mastercard on next-gen consumer behavior and cross-generational collaboration in the workplace.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: deelname is inbegrepen in het UBA-lidmaatschap.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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