Building a meaningful brand
How do you build a meaningful brand in the post-purpose era?
1. Introduction
About this training
How do you build a meaningful brand?
Marketing activist and international keynote speaker Thomas Kolster tells you all about it.
Across 12 chapters, followed by questions and assignments, you will learn how to shape a successful, transformative brand and deploy the meaningful marketing that brings it to life.
Among other things, you will learn how to avoid purpose-washing and find the true legitimacy of your organisation, how to play a more meaningful and authentic role in people's lives, and how to create large-scale behavioural change and ultimately boost sales.
Teachers
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Thomas Kolster
Founder & Creative Director, Goodvertising AgencyThomas Kolster is a marketing activist on a mission to inspire businesses to put people and the planet first.
With over 20 years of experience in branding and sustainability, he has advised Fortune 500 companies, small start-ups, governments, agencies, and non-profit organisations. He is the founder of the global Goodvertising movement, which sparked a much-needed shift toward more responsible advertising. He also authored two books: Goodvertising (Thames & Hudson, 2012) and The Hero Trap (2020).An internationally renowned keynote speaker, Thomas has spoken in over 70 countries at major events such as TEDx, SXSW, D&AD and Sustainable Brands. He is also a columnist for The Guardian, Adweek, The Drum and numerous other publications, and a sought-after jury member at international award shows like Cannes Lions and D&AD. As a passionate entrepreneur and change facilitator, he has launched several influential platforms, including Cph:Changeand WhereGoodGrows. His life motto? Be the change you want to see in the world!
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