Influencer marketing
What is influencer marketing and why should you integrate it into your brand strategy?
1. Introduction
About this training
This training, taught by Julien Latinis, Chief Operating Officer at Efluenz, introduces you to the basic principles of influencer marketing. You will discover essential strategies and techniques to master this form of marketing and learn how to effectively integrate it into an overall brand strategy. The course also covers reputation and brand management through the strategic use of influencers.
In five detailed chapters, this course explores the definition of influencer marketing, identifies different types of influencers and their unique characteristics, and guides you in selecting the influencers and platforms that best suit your needs. You will also learn how to integrate influencer marketing into a broader marketing strategy and anticipate future trends in this field.
This video training is given in French. The presentation is in English. Subtitles are available in Dutch, French and English.
Teachers
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Julien Latinis
Chief Operational Officer, EfluenzJulien is an experienced leader in digital marketing, specialising in the strategic management of influencer marketing campaigns. As Chief Operating Officer at Efluenz EU, he oversees a team dedicated to managing and executing influencer campaigns for clients.
With previous experience as Digital Marketing Manager at Wep International, Julien has in-depth knowledge of the industry and emerging trends.
His ability to develop effective influencer marketing strategies, combined with his expertise in team management, enables him to deliver successful campaigns while meeting clients’ business objectives.
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