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Radio advertising

When, why, and how should I use radio in my communication plan?

Training 24/7 Online By Thierry Mars and Elke De Vuyst

1. How radio can boost you business

About this training

Elke and Thierry both believe in the power of (digital) radio in a communications plan. They tell you all about radio use and the audio landscape in Belgium. Based on interesting theories, they will also explain why, when and how advertisers can best leverage radio.  

 They will easily dispel the perception that radio is an outdated medium. 

This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch and French.

Teachers

Teachers

  1. Thierry Mars

    Thierry Mars

  2. Elke De Vuyst

    Elke De Vuyst

    Head of Marketing, Fnac Vanden Borre

    Since graduating in 2011, Elke has built a broad career as an all-round marketeer. After gaining experience in CRM, marketing strategy and traditional media, she also took on responsibility for digital marketing at Fnac and Vanden Borre.

    Thanks to this 360° approach and a particular appreciation for the power of radio advertising she has helped shape Vanden Borre into the strong brand it is today. Elke is passionate about inspiring, motivating and innovating three skills she brings to life with energy every single day.

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