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Brand strategy

How do I identify and build a strong brand?

Training 24/7 Online By Evert Van den Broeck

1. Introduction

About this training

Brands have always existed, but what makes some endure and others disappear? How do you build a strong brand? Brands are powerful marketing tools and an important instrument for long-term profitability, but only if you have a good brand strategy.

Evert Van den Broeck will teach you the different aspects of a brand strategy, how to position your brand, what makes a brand successful and how to build brand equity.

This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch, French and English.

Teachers

Teachers

  1. Evert Van den Broeck

    Evert Van den Broeck

    Strategic directeur, Wunderman Thompson

    Evert started his career at the University of Antwerp where he obtained a PhD with research on effectiveness of personalised advertising. Since 2017, Evert has worked for Wunderman Thompson. He is strategy director for brands such as University of Antwerp, 11.11.11, Lunch Garden, Danone and Telenet. He won several Effies in recent years, including for the rebrandings of Cristal and MediaMarkt.

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