Our Purpose “Celebrating local flavours”, is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. Today, with a turnover of around 1,3 billion euros and a team of more than 3,600 people, we are the preferred choice of millions of consumers. GBfoods Belgium is the corporate brand of D&L, Royco, Aïki, Liebig, Lacroix, De Blauwe Hand and Oxo.

As Brand Manager for our biggest brand, Devos & Lemmens, you will be the driving force behind its brand growth in the foodservice combined with strategic projects in retail. You combine strategic thinking with a sharp feel for brand and customer, translating market insights into strong, future-proof brand choices. With a conscious eye, you help D&L continue to grow in a rapidly changing foodservice & retail landscape. You will be part of our dynamic marketing team and report directly to the Marketing Manager.

Here’s what you’ll do:

• Collaborate with the Marketing Manager to develop and execute impactful marketing strategies that drive brand growth mainly across foodservice and retail.
• Conduct thorough market analyses to uncover trends, consumer behaviors, and competitive landscapes.
• Shape our brand’s future with a robust innovation pipeline, leveraging both consumer insights and food retailer needs.
• Build effective B2B marketing media campaigns to accelerate acquisition, strengthen loyalty, and improve retention.
• Play an active role in shaping & implementing the promotion and activation strategy within the foodservice environment.
• Manage agency relationships to ensure seamless execution and alignment with brand objectives.
• Serve as a recognized authority on your brands and categories within the organization, contributing to strategic business meetings and reviews.

What can we offer you?

• A dynamic and fast-paced environment where every day brings new challenges and opportunities.
• The chance to work with leading brands and make a real impact.
• A culture built on ownership, joy, authenticity, and proximity, where your contributions truly matter.
• A job with purpose, actively shaping sustainability efforts and a greener future.
• A supportive and passionate team that challenges and inspires you to grow.
• An opportunity to take ownership, drive results, and develop your own career.

About you

• You hold a Master’s degree in Economics, Marketing, or a related field and have at least 5 years of hands‑on marketing experience.
• You have proven expertise in product and brand management, with a genuine passion for food. Experience driving NPD is a strong plus.
• You look back to relevant experience in the foodservice channel. Solid knowledge of the Belgian retail and foodservice landscape are significant advantages.
• You are fluent in Dutch, and have a strong proficiency in French and English to navigate our multilingual environment.
• You bring strong leadership and project management skills, combined with sharp analytical thinking and commercial acumen.
• You are able to craft and communicate a compelling brand vision.