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  1. Media strategy: From objectives to impact

    How do you evaluate a media strategy, from strategic thinking to measurement? 

    English
    Master Class
    Show event

  2. Visual nudging in marketing and communication

    How does the correct use of colour in communication lead to greater impact?

    English
    Master Class
    Show event

  3. UBA Trends Day 2027

    On 18 March 2027, UBA Trends Day will bring together international speakers and thought leaders, alongside professionals from Belgium’s marketing and communications sector, at Brussels Expo.

    Diana Kander, Eliza Filby, Brian Solis and David Jones are the first four speakers to be announced. More speakers will be revealed at a later date.

    Discover how trends in consumer behaviour, branding, technology, innovation and leadership influence one another. One day of international expertise, fresh insights, new perspectives and valuable connections.

    Where trends meet, new thinking begins.

    English
    Event UBA Trends Day
    Show event

  4. Optimising the performance of your webshop

    How to scale up your online shop for optimal customer appeal and conversion?

    English
    Master Class
    Show event

  5. Media & creativity

    What are the key ingredients of effective communication? 

    Online Dutch
    Master Class
    Show event

  6. Effective first party data strategy

    How does data collection and collaboration boost your marketing performance?

    English
    Master Class
    Show event

  7. Business plan effectiveness: OGSM basics

    How to develop effective business and marketing plans?

    English
    Master Class
    Show event

  8. A winning promotion strategy

    What are the key levers for a successful promotions strategy?

    English
    Master Class
    Show event

  9. Powering brands through publishing: Strategy, trust & impact

    Learn how to turn the power of publishing into attention, measurable impact and brand trust. 

    French Dutch English
    Master Class
    Show event

  10. Total Audio Advertising

    How do you use audio to build a strong link between brand and consumer?

    French Dutch
    Master Class
    Show event

  11. Communicate with impact

    How to communicate with clarity, confidence and impact.

    Dutch
    Master Class
    Show event

  12. Total Video Advertising

    How can you master the video ecosystem to better optimize campaigns?

    French Dutch
    Master Class
    Show event

  13. Brand activation strategy

    How to activate your brand strategically?

    English
    Master Class
    Show event

  14. Marketing Effectiveness Certification Program

    Become certified in Marketing Effectiveness

    Online English
    Master Class
    Show event

  15. Negotiation skills

    How do I achieve the best result in a negotiation?   

    Dutch
    Master Class
    Show event

  16. Out-of-Home advertising in the age of data & AI

    How can out-of-home advertising, location, data and programmatic buying make your campaigns more effective?

    French Dutch
    Master Class
    Show event

  17. Business plan effectiveness: OGSM advanced

    How do you translate the vision of an annual plan into concrete actions?

    English
    Master Class
    Show event

  18. Masterful presentations

    How to increase the impact of your (sales) presentation?

    English
    Master Class
    Show event

  19. From guesswork to growth: How MMM transforms your strategy

    Move beyond assumptions and uncover the real impact of every channel. Learn how to optimize ad spend, boost ROI, and lead with data-backed decisions. 

    English
    Master Class
    Show event

  20. Creative problem solving

    How can I apply creativity to solve challenges effectively? 

    French Dutch
    Master Class
    Show event
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