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  1. Content distribution strategy

    How do you build a content distribution strategy that reaches the right audience through the right channels?

    English
    Master Class
    Show event

  2. Responsible AI for advertisers

    How can brands use AI creatively, safely and effectively without risking trust, compliance or reputation?

    English
    Master Class
    Show event

  3. Impactful media trends

    In this annual session, Bart De Pauw highlights the most impactful trends in the media sector and their influence on the marketing landscape.

    English
    Exchange Community
    Show event

  4. A winning pricing strategy

    What are the key levers for a successful pricing strategy?

    English
    Master Class
    Show event

  5. Agency brief

    How to create an effective briefing?

    English
    Master Class
    Show event

  6. Commerce media with Amazon: New paths to drive conversion

    During this 60 minutes session, discover how commerce media connects brand building, consumer discovery and conversion. With Amazon, we’ll explore how commerce signals can help brands reach relevant audiences and drive measurable business impact.

    Online English
    60 minutes
    Show event

  7. Influencer marketing in banking and insurance: Balancing impact and regulation

    How can you harness the potential of influencer marketing in a sector as heavily regulated as banking and insurance? On 9 December, UBA is bringing together advertisers from the financial sector for an Exchange Community Content session dedicated to the opportunities, challenges and best practices of influencer marketing.

    French Dutch English
    Exchange Community
    Show event

  8. UBA Xmas Lunch 2026

    The UBA Xmas Lunch is UBA’s annual end-of-year gathering, bringing together more than a thousand marketing and communication professionals for an afternoon of valuable connections, inspiring conversations and a festive atmosphere.

    On Thursday 10 December 2026, we return to the exceptional Skyhall at Brussels Airport. Invite your clients, business partners and professional contacts and make your table the place for great connections.

    Book your table here

    Event UBA XMas Lunch
    Show event

  9. Data governance in marketing

    How to make data governance a key driver of customer trust, smarter campaigns and sustainable growth?

    English
    Master Class
    Show event

  10. UBA Trends Day 2027

    On 18 March 2027, UBA Trends Day will bring together six international speakers and thought leaders, alongside professionals from Belgium’s marketing and communications sector, at Brussels Expo.

    Diana Kander, Eliza Filby, Brian Solis and David Jones are the first four speakers to be announced. Two more international speakers will be revealed at a later date.

    Discover how trends in consumer behaviour, branding, technology, innovation and leadership influence one another. One day of international expertise, fresh insights, new perspectives and valuable connections.

    Where trends meet, new thinking begins.

    English
    Event UBA Trends Day
    Show event
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These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
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The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.

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ID used to identify users for 24 hours after last activity

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accept-cookies UBA

Saves the visitor's cookie preference

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cachekey UBA

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has_logged_in Vimeo - 10 weeks
is_logged_in Vimeo - 10 weeks
pb-sa-* UBA

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pbSurvey* UBA

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pbTrackId* UBA

Identification of logged in users

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player Vimeo

Stores preferences for player controls (i.e. volume, stream quality, captions).

 1 year
ppms_privacy_* Piwik PRO

Stores the visitor’s consent to data collection and usage.

 7 days
probase_notice UBA

Shows functional notifications to the visitor

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procurios-consent UBA

Saves the visitor's cookie consent

 6 months
rememberDevice2FA* UBA

Identification of the device on which the user used two-factor authentication

 30 days
survey-trainingIds UBA

Saves the ID's of the survey filled in by the visitor.

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vuid Vimeo

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These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.
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Stores the user preference regarding the display of a banner.

 1 week

Analytical cookies 7 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.
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Used to store a few details about the user such as the unique visitor ID

 13 months
_pk_ses* Piwik PRO

Short lived cookies used to temporarily store data for the visit

 30 minutes
stg_externalReferrer Piwik PRO

Stores an URL of a website that referred a visitor to your website.

 current session
stg_last_interaction Piwik PRO

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 1 year
stg_returning_visitor Piwik PRO

Determines if the visitor has already been to your website — they are returning visitors.

 1 year
stg_traffic_source_priority Piwik PRO

Stores the type of traffic source that explains how the visitor reached your website.

 30 minutes
stg_utm_campaign Piwik PRO

Stores the name of the campaign that directed the visitor to your site.

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Marketing cookies 6 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry
bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

 1 day
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 8 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.

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VstsSession Microsoft

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WFESessionId Microsoft

This cookie is necessary to enable a Power BI session, a Microsoft tool that helps visualize data.

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ai_session Microsoft

This is a unique anonymous session identifier cookie.

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ai_user Microsoft

This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

 1 year
sp_landing Spotify

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sp_m Spotify

Required to ensure the functionality of the integrated Spotify plugin.

 180 days
sp_t Spotify

Required to ensure the functionality of the integrated Spotify plugin.

 180 days