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Show event
Introduction to social media strategy
How do you build a social media strategy for both the short and the long term?
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Show event
Beyond awareness: Turning intention into action
How to encourage sustainable consumption choices with behavioural science?Â
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Show event
Book presentation Memory Brands by Marc Fauconnier
In 60 minutes, Marc Fauconnier presents his new book Memory Brands - how brands survive in an algorithmic world.
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Show event
Rethinking media: How diversity drives stronger brands
How can inclusive media strategies unlock real impact for both society and business?
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Show event
Cross-media measurement: Are Europe and Belgium on track for 2030?
From international ambitions to concrete Belgian progress: what advertisers need to know.
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Show event
Measuring and reporting marketing communication effects
What KPIs should you focus on to build real value for the business?
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Show event
What are the key trends in FMCG & Retail according to NIQ, YouGov & The National Bank of Belgium?
During the Exchange Community Research Panels, NIQ and YouGov will present the latest insights from their panels and data. In this session, the National Bank of Belgium also offers a (cyclical) overview of the Belgian economy in a changing world.
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Show event
Introduction to automated and agentic AI
How can automated and agentic AI transform marketing processes into more human-like, engaging customer experiences?Â
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Show event
AI for content creation process
How can you leverage AI effectively throughout the content creation workflow?
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Show event
Navigating regulatory changes (Food & Alcohol focus)
The kick-off of the Exchange Community Public Affairs: unpack key regulatory developments, exchange insights with peers and look ahead to what’s next.
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Show event
Negotiation skills
How do I achieve the best result in a negotiation?
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Show event
Ideation & brainstorming techniques
How do you and your team go from a blank page to a clearly defined list of ideas?
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Show event
Mediatraining: Tips & tricks
How do I prepare for an interview and deal with journalists?
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Show event
Book presentation Deep Loyalty by Steven Van Belleghem
Discover Deep Loyalty by Steven Van Belleghem: the ultimate guide to customer retention in the age of AI.
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Show event
Retail Media: How can brands improve effectiveness across a fragmented retail media landscape?
Discover how better measurement, transparency and collaboration can turn investment in Retail Media into strategic impact.
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Show event
Fuel your brand with category management thinking
How can your brand grow faster by thinking in categories?
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Show event
Boosting brand growth in a changing landscape
How to keep your brand competitive and move faster in a continuously changing playfield.
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Show event
Fundamentals to be effective in media
Media & communication effectiveness: what works best?
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Show event
Introduction to neuromarketing for creative effectiveness
How can you use neuroscience insights to make your creative campaigns more impactful?
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Show event
Integrated Agency Platforms: What are the opportunities for advertisers?
Agency groups are increasingly offering integrated marketing solutions that cover the entire campaign journey, from briefing and planning through to activation and measurement. Data, technology, media and measurement are now brought together within proprietary platforms known as Integrated Agency Platforms.
