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  1. Brand Building College

    The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.

    English
    Brand Building College
    Show event

  2. Retail Media: How can brands improve effectiveness across a fragmented retail media landscape?

    Discover how better measurement, transparency and collaboration can turn investment in Retail Media into strategic impact.

    English
    Exchange Community
    Show event

  3. Fuel your brand with category management thinking

    How can your brand grow faster by thinking in categories?

    English
    Master Class
    Show event

  4. Boosting brand growth in a changing landscape

    How to keep your brand competitive and move faster in a continuously changing playfield.

    English
    Master Class
    Show event

  5. Fundamentals to be effective in media

    Media & communication effectiveness: what works best?

    Dutch English
    Master Class
    Show event

  6. Introduction to neuromarketing for creative effectiveness

    How can you use neuroscience insights to make your creative campaigns more impactful?

    English
    Master Class
    Show event

  7. AI marketing platforms by agencies: what’s in it for advertisers?

    Agency groups are increasingly offering integrated marketing solutions that cover the entire campaign journey, from briefing and planning through to activation and measurement. Data, technology, media and measurement are now brought together within proprietary platforms known as Integrated Agency Platforms.

    French Dutch English
    Exchange Community
    Show event

  8. Negotiation skills

    How do I get the best result from a negotiation?

    French
    Master Class
    Show event

  9. From prompt to action: Agentic AI for media strategy

    How can marketers use agentic AI to automate their media decisions and radically accelerate collaboration with partners?

    English
    Master Class
    Show event

  10. True leaders deliver

    What do you need to be a successful leader?

    English
    Master Class
    Show event

  11. Digital Bootcamp

    A cycle of video training and on-site sessions to enhance your digital skills in marketing and communication.

    English
    Digital Bootcamp
    Show event

  12. Mastering communication and media for brand effectiveness

    How do you truly connect with today’s consumer?

    English
    Master Class
    Show event

  13. Ideation & brainstorming techniques

    How to boost your creative abilities with effective brainstorming techniques?

    French
    Master Class
    Show event

  14. Marketing research fundamentals for marketers

    Practical introduction to marketing research: from questions to insights.

    English
    Master Class
    Show event

  15. Content distribution strategy

    How do you build a content distribution strategy that reaches the right audience through the right channels?

    English
    Master Class
    Show event

  16. Responsible AI for advertisers

    How can brands use AI creatively, safely and effectively without risking trust, compliance or reputation?

    English
    Master Class
    Show event

  17. Impactful media trends

    In this annual session, Bart De Pauw highlights the most impactful trends in the media sector and their influence on the marketing landscape.

    English
    Exchange Community
    Show event

  18. A winning pricing strategy

    What are the key levers for a successful pricing strategy?

    English
    Master Class
    Show event

  19. Agency brief

    How to create an effective briefing?

    English
    Master Class
    Show event

  20. Data governance in marketing

    How to make data governance a key driver of customer trust, smarter campaigns and sustainable growth?

    English
    Master Class
    Show event
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