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  1. Negotiation skills

    How do I achieve the best result in a negotiation?

    Offline Dutch
    Show event

  2. Introduction to image generation with AI

    How to create and use visuals ethically and effectively with AI?

    Online English
    Show event

  3. Business plan effectiveness: OGSM basics

    How to develop effective business and marketing plans?

    Offline English
    Show event

  4. Media strategy evaluation

    How do I best evaluate an annual media strategy?

    Offline French
    Show event

  5. Visual nudging in marketing and communication

    How does the correct use of colour in communication lead to greater impact?

    Offline English
    Show event

  6. Implementing AI in teams and organisations

    How to implement AI successfully in your company and harness AI agents to supplement your workforce.

    Online English
    Show event

  7. Responsible AI for advertisers

    How can brands use AI creatively, safely and effectively without risking trust, compliance or reputation?

    Offline English
    Show event

  8. UBA Trends Day 2026

    De UBA Trends Day is uitgegroeid tot dé referentie binnen de communicatie- en mediawereld en biedt aan meer dan 1.500 professionals een dag vol inspiratie en netwerken. Noteer nu 19 maart 2026 in jouw agenda voor de UBA Trends Day.

    Offline English
    Show event

  9. Brand activation strategy

    How to activate your brand strategically?

    Offline English
    Show event

  10. Media & creativity

    What are the key ingredients of effective communication?

    Online Dutch
    Show event

  11. Introduction to copywriting with AI

    What are the copywriting models and how to use them with AI?

    Online Dutch
    Show event

  12. Email marketing strategy

    How to optimise the usage of email marketing in 2026 and beyond?

    Online English
    Show event

  13. Effective first party data strategy

    How does data collection and collaboration boost your marketing performance?

    Offline English
    Show event

  14. Powering brands through publishing: strategy, trust & impact

    Learn how to turn the power of publishing into attention, measurable impact and brand trust.

    Offline French Dutch English
    Show event

  15. Total Video Advertising

    How can you master the video ecosystem to better optimise campaigns?

    Offline French Dutch
    Show event

  16. The core principles of value based pricing

    How can you establish and optimise a successful pricing strategy?

    Offline English
    Show event

  17. Storytelling in presentations

    How do you convince an audience?

    Offline Dutch
    Show event

  18. Build an effective strategic sales plan

    How do you build and implement a strong strategic sales plan (and a high-performing team)?

    Offline Dutch
    Show event

  19. Introduction to MarTech platforms

    What are the AdTech & MarTech platforms and how do they work together to communicate with my consumer?

    Online English
    Show event

  20. Negotiation skills

    How do I achieve the best result in a negotiation?

    Offline Dutch
    Show event
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These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
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Stores the type of traffic source that explains how the visitor reached your website.

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stg_utm_campaign Piwik PRO

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li_fat_id LinkedIn

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li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

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lidc LinkedIn

To facilitate data center selection.

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Identification of returning visitors

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Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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