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Show event
From influence to impact: How to build an effective public affairs strategy
How to develop a public affairs strategy that is both relevant and impactful?
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Show event
Legal aspects of AI in content creation and advertising
How to navigate copyright and legal risks when using AI to create communication assets?
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Show event
Introduction to image generation with AI
What are the current opportunities in AI image generation, and how can marketers manage the right tools, workflows and guardrails?
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Show event
Getting the best from your media agency
Take control of your media investments.
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Show event
Is segmentation dead? Long live segmentation.
For decades, segmentation has been one of the most powerful tools in the insight professional's toolkit. Yet many organisations are still working with approaches that were designed for a very different world.
As consumer behaviour becomes more fluid, data ecosystems more complex and AI opens entirely new possibilities, a fundamental question emerges: are our segmentation approaches evolving fast enough to stay relevant?
Join this UBA Exchange Community CMI session for an inspiring exploration of how segmentation is being reinvented. From needs-based models and hybrid data approaches to AI-powered applications and activation across organisations, we'll discuss how segmentation can evolve from a research deliverable into a strategic business capability.
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Show event
Innovation: Keys to success
How to build an organisation that thrives on innovation?
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Show event
Introduction to social media strategy
How do you build a social media strategy for both the short and the long term?
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Show event
Beyond awareness: Turning intention into action
How to encourage sustainable consumption choices with behavioural science?Â
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Show event
Rethinking media: How diversity drives stronger brands
How can inclusive media strategies unlock real impact for both society and business?
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Show event
Measuring and reporting marketing communication effects
What KPIs should you focus on to build real value for the business?
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Show event
What are the key trends in FMCG & Retail according to NIQ, YouGov & The National Bank of Belgium?
During the Exchange Community Research Panels, NIQ and YouGov will present the latest insights from their panels and data. In this session, the National Bank of Belgium also offers a (cyclical) overview of the Belgian economy in a changing world.
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Show event
Introduction to automated and agentic AI
How can automated and agentic AI transform marketing processes into more human-like, engaging customer experiences?Â
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Show event
AI for content creation process
How can you leverage AI effectively throughout the content creation workflow?
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Show event
Negotiation skills
How do I achieve the best result in a negotiation?
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Show event
Ideation & brainstorming techniques
How do you and your team go from a blank page to a clearly defined list of ideas?
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Show event
Mediatraining: Tips & tricks
How do I prepare for an interview and deal with journalists?
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Show event
Fuel your brand with category management thinking
How can your brand grow faster by thinking in categories?
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Show event
Boosting brand growth in a changing landscape
How to keep your brand competitive and move faster in a continuously changing playfield.
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Show event
Fundamentals to be effective in media
Media & communication effectiveness: what works best?
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Show event
Introduction to neuromarketing for creative effectiveness
How can you use neuroscience insights to make your creative campaigns more impactful?
