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Case study Effie Awards 2025: how Foodbag won gold with ‘Opscheppen met Foodbag’

UBA Team
Efiie 2025 foodbag NL.jpg

Foodbag, the Belgian meal-kit pioneer, won a Gold Effie at the Effie Awards Belgium 2025 with the campaign “Opscheppen met Foodbag”: an inspiring business case that demonstrates how a clear insight, creative boldness and effective execution come together to create real growth.

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