Spotlight on Customer Experience event by UBA & Kantar
A benchmark of meaningful difference in CX
For 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, we are excited to bring this invaluable study to Belgium, assessing the quality of customer experience across 48 brands from 5 diverse sectors.
Introduction
The CX Benchmark study uncovers what it takes to deliver the ultimate customer experience. Three pillars have been identified as crucial:
- Execution – the functional elements
- Connection – the on-going relationship
- Emotion – the more human aspects of such a relationship
Businesses that excel in these three dimensions also create a meaningfully different experience for their customers. This is further supported by Kantar BrandZ learnings, which show that brands are built through experience by consistently delivering on their promise over and over again.
Highlights
- Opening keynote: AI is rapidly transforming how customers search, decide, and expect to be treated. They demand instant, personal, and effortless interactions - and abandon brands that fail to deliver. In The Customer Experience Renaissance, Steven van Belleghem shows how companies can go beyond internal efficiency and use AI to create new customer value, trust, and emotional brand connections. His keynote reveals how businesses can stay deeply relevant and even strengthen relationships in an era of intelligent machines.
- Study Insights: Britt Beckers, Gino De Vooght and Karen Tartour will unveil the key findings of the CX Benchmark study, providing you with a comprehensive understanding of the current customer experience landscape.
- Inspiring Cases: Learn from the real-world experiences of leading brands like BMW and Torfs, who are at the forefront of delivering exceptional customer experiences.
Schedule
Welcome
Opening keynote by Steven Van Belleghem
Britt Beckers CX Research Specialist at Kantar Insights NV
Karen Tartour Directrice Expérience Clients Europe Centrale et Sud at Kantar Insights NV
Presentation of the CX Benchmark study and its key insights by Kantar
Break
Lien Van Hoorebeke Marketing Manager at Schoenen Torfs
Presentation of 2 CX cases by BMW & Torfs
Q&A
Networking moment
Speakers
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Britt Beckers
CX Research Specialist at Kantar Insights NVBritt Beckers, leverages her background in brand marketing and customer experience to foster deeper connections between businesses and their customers. Her role involves guiding brands through projects that uncover actionable insights. Certified as a Customer Experience Professional (CCXP), Britt... -
Georges Pagalis
Marketing Media Manager at BMW Group BeluxGeorges Pagalis is Media Manager at BMW Belux and has more than 15 years of experience in marketing and media within the automotive sector. He combines strategic insight with a hands-on approach and a strong focus on customer orientation and innovation. With his international background and mult... -
Gino De Vooght
Director CX at Kantar Insights NVGino began his career as an academic researcher in cognitive psychology before transitioning to market/consumer research. Driven by a passion for understanding human behavior, perception, and decision-making, Gino, as CX Research Director at Kantar, provides clients with actionable insights and a... -
Karen Tartour
Directrice Expérience Clients Europe Centrale et Sud at Kantar Insights NVKaren started a career in the research industry in 1999. She is today dedicated to Customer Experience. Leading the Podium de la Relation Client* in France in partnership with Bearing Point. Karen has an extensive knowledge in the CX domain, and experience in advising clients from a various set o... -
Lien Van Hoorebeke
Marketing Manager at Schoenen TorfsLien Van Hoorebeke is marketing manager at Schoenen Torfs. With her experience in retail marketing, she finds an inspiring environment where customer friendliness, service and an omnichannel offering are at the heart of the business. The common thread running through the marketing and CX approach... -
Steven van Belleghem
speaker at Nexxworks & SnackbytesSteven has several international bestsellers to his name: ‘The Conversation Manager’, ‘When Digital Becomes Human’, ‘Customers the Day after Tomorrow’, and in 2020, ‘The Offer You Can’t Refuse’ was released. His passion is to inspire about the...
Register
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Prices
Free of charge
Interested in participating? Register before October, 7.
A maximum of 3 people from the same company can register.
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