Spotlight on Customer Experience: hybrid event by UBA & Kantar
A benchmark of meaningful difference in CX
During this Spotlight on CX, you will get an exclusive first look at the conclusions of Kantar’s CX Benchmark Study 2026.
For more than 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, for the third year running, we are excited to bring this valuable study to Belgium, where we are assessing the quality of customer experience across 77 brands in 11 different sectors.
This is a hybrid session, attend in person or join via live streaming.
Introduction
In this video, Steven Van Belleghem invites you to Spotlight on CX, where he will share his latest keynote: how to create value for your customers in a world driven by AI.
The CX Benchmark study uncovers what it takes to deliver the ultimate customer experience. Three pillars have been identified as crucial:
- Execution – the functional elements
- Connection – the on-going relationship
- Emotion – the more human aspects of such a relationship
Businesses that excel in these three dimensions also create a meaningfully different experience for their customers. This is further supported by Kantar BrandZ learnings, which show that brands are built through experience by consistently delivering on their promise over and over again.
Highlights
- Opening keynote: by Customer Experience Enthusiast and Expert Steven van Belleghem.
- Study Insights: the Kantar Customer Experience Experts, Gino De Vooght and Florence Debret, will unveil the key findings of the CX Benchmark study 2026, providing you with a comprehensive understanding of the current customer experience landscape.
- Inspiring Cases: Learn from the real-world experiences of leading brands, Mobile Vikings and bol, who are at the forefront of delivering exceptional customer experiences.
This is a hybrid session: you can join on-site or online with live streaming via Microsoft Teams. A moderator will manage the chatbox to ensure questions from online participants are addressed at the end of the session.
Kindly note that this session will be conducted in English.
Schedule
Welcome
Introduction
Opening keynote by Steven van Belleghem
Florence Debret Associate Client Delivery Director at Kantar Insights NV
Presentation of the CX Benchmark study 2026 and its key insights by Kantar
Break
Presentation of 2 CX cases: Mobile Vikings & bol
Q&A
Networking with lunch
Speakers
-
Florence Debret
Associate Client Delivery Director at Kantar Insights NVCX and customer insights expert with experience in transforming consumer data into actionable customer experience and growth strategies. She supports organizations in optimizing end‑to‑end customer journeys across sectors such as telecom, FMCG and B2B. Combines research expertise with a commercia... -
Gino De Vooght
Director CX at Kantar Insights NVGino began his career as an academic researcher in cognitive psychology before transitioning to market/consumer research. Driven by a passion for understanding human behavior, perception, and decision-making, Gino, as CX Research Director at Kantar, provides clients with actionable insights and a... -
Steven van Belleghem
Speaker at Nexxworks & SnackbytesSteven has several international bestsellers to his name: ‘The Conversation Manager’, ‘When Digital Becomes Human’, ‘Customers the Day after Tomorrow’, and in 2020, ‘The Offer You Can’t Refuse’ was released. His passion is to inspire about the...
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Prices
Free of charge
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