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Introduction to neuromarketing for creative effectiveness

How can you use neuroscience insights to make your creative campaigns more impactful?

Master Class English
When 19 November 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

This workshop is an introduction to neuromarketing: a rapidly growing discipline that reveals how people truly think, feel, and make decisions. You’ll gain insight into how our brain processes information and why we do what we do, often without even realising it.

For any marketer or communication professional, this knowledge is pure gold. Understanding how the brain works allows you to influence behavior more effectively, build stronger connections, and create communication that truly sticks.

During this introduction, you’ll discover how to translate neuromarketing principles into your daily practice. You’ll learn how to make your campaigns not only more creative, but also more effective and memorable: with impact that goes beyond reach alone.

What will you learn?

  • You’ll gain a deeper understanding of how the brain works;
  • You’ll get an overview of the most widely used neuromarketing techniques and how they are applied;
  • Through practical cases (campaigns by LDV United & international examples), you’ll learn how to apply, or avoid, universal brain principles to make your marketing efforts more effective;
  • You’ll actively work with brain principles through hands-on exercises.

For whom?

Anyone working in marketing and communication with an interest in consumer psychology, behavioural economics, and how these insights can be translated into effective communication

Language

The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Lorien Verachtert

    Lorien Verachtert

    Strategic planner / Neuromarketeer at LDV United
    Lorien holds a master’s degree in computational psycholinguistics (University of Antwerp) and in neurolinguistics (Vrije Universiteit Brussel). Her interest in neuromarketing was sparked during a summer school programme in cognitive neuroscience at Radboud University Nijmegen.  Af...
    Lorien Verachtert

    Lorien Verachtert

    Strategic planner / Neuromarketeer at LDV United

    Lorien holds a master’s degree in computational psycholinguistics (University of Antwerp) and in neurolinguistics (Vrije Universiteit Brussel). Her interest in neuromarketing was sparked during a summer school programme in cognitive neuroscience at Radboud University Nijmegen. 

    After completing a postgraduate course at the Belgian Advertising School, she began her career as a strategist at LDV United, an advertising and communication agency based in Antwerp. Over the past six years, she has focused on bridging the gap between neuroscience and marketing. 

    In 2022, Lorien was part of the programme committee for the Neuromarketing World Forum held in Berlin. This experience fuelled her passion for the field of neuromarketing and strengthened her mission to raise awareness about its potential to enhance marketing effectiveness.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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