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Introduction to neuromarketing for creative effectiveness

How can you use neuroscience insights to make your creative campaigns more impactful?

Master Class English
When 19 November 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Lorien Verachtert

    Lorien Verachtert

    Strategic planner / Neuromarketeer at LDV United
    Lorien holds a master’s degree in computational psycholinguistics (University of Antwerp) and in neurolinguistics (Vrije Universiteit Brussel). Her interest in neuromarketing was sparked during a summer school programme in cognitive neuroscience at Radboud University Nijmegen.  Af...
    Lorien Verachtert

    Lorien Verachtert

    Strategic planner / Neuromarketeer at LDV United

    Lorien holds a master’s degree in computational psycholinguistics (University of Antwerp) and in neurolinguistics (Vrije Universiteit Brussel). Her interest in neuromarketing was sparked during a summer school programme in cognitive neuroscience at Radboud University Nijmegen. 

    After completing a postgraduate course at the Belgian Advertising School, she began her career as a strategist at LDV United, an advertising and communication agency based in Antwerp. Over the past six years, she has focused on bridging the gap between neuroscience and marketing. 

    In 2022, Lorien was part of the programme committee for the Neuromarketing World Forum held in Berlin. This experience fuelled her passion for the field of neuromarketing and strengthened her mission to raise awareness about its potential to enhance marketing effectiveness.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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