Speakers

1. 

   Els Mortier

   Head of Strategy and Teamlead at Propaganda Group

   This Master Class is delivered by a senior strategist from Propaganda Group, a Belgian content marketing agency with a track record of helping ambitious brands build meaningful, lasting relationships with their audiences through strategic creation. The trainer brings deep, hands-on expertise in ...

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   Els Mortier

   Head of Strategy and Teamlead at Propaganda Group

   This Master Class is delivered by a senior strategist from Propaganda Group, a Belgian content marketing agency with a track record of helping ambitious brands build meaningful, lasting relationships with their audiences through strategic creation.

   The trainer brings deep, hands-on expertise in content marketing strategy, combining analytical rigour with a clear point of view on what makes content truly work for brands. Whether it's defining the right audience, building a long-term content programme, or navigating the impact of AI on brand trust and differentiation, the session is built on real-world experience, not just theory.