AI-powered agency platforms: opportunities and challenges for advertisers
Agencies are proposing AI-powered, all-in-one platforms that promise to simplify and optimise advertising campaign management. But what do these new solutions really offer, and what are the opportunities and challenges for advertisers?
Introduction
About this session
Agency groups are increasingly developing and offering proprietary AI-powered marketing platforms designed to allow advertisers to manage almost the entire advertising campaign process, from briefing and planning to content creation, media activation and performance measurement.
During this UBA Exchange Community Data & Technology session, we will explore how these platforms work, what capabilities they offer and how they are reshaping the marketing ecosystem and the agency model.
We will also examine the opportunities and challenges for advertisers, with particular attention to data governance, transparency, control and the evolving relationship between brands and their agencies.
Keynotes and speakers already confirmed
- 'Demystifying Agency Operating Systems?' with Ryan Kangisser, Chief Strategy Officer and Chris Charman-Hunter, Director at mediasense
- 'Your Data, their platform. Who's in control?' with Peter Vertongen, Data Strategy Consultant at multiminds
- 'AI in agencies: what advertisers need to consider in their contracts' with Katrien Maris and Hannah Tacheny, Lawyers at Adastone
Why join this session?
- Understand what AI-powered agency platforms are, how they work and what they promise to deliver.
- Discover the opportunities and key considerations before adopting or working with these platforms.
- Explore the implications for data governance, transparency, ownership and collaboration with agencies.
Who should attend?
This session is designed for CMOs, media managers, CRM managers, Data managers and content managers who want to better understand how AI-powered agency platforms could impact their marketing operations and agency relationships.
Schedule
Welcome & introduction
Chris Charman-Hunter Director, Client Strategy at mediasense
Demystifying Agency Operating Systems?
Coffee break
Your Data, their platform. Who's in control?
Katrien Maris Managing Associate at AdaStone Law Firm
AI in agencies: what advertisers need to consider in their contracts
Networking & closing drink
Speakers
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Chris Charman-Hunter
Chris is a proven leader in marketing transformation and technology, with a track record of accelerating the capabilities of leading global brands in marketing, media, technology, and data. As the third employee at LEAD Consulting, he led global marketing transformation programmes for top-tier c... -
Hannah Tacheny
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Katrien Maris
Katrien Maris has been a lawyer at the Brussels Bar since 2014 and advises clients active in the communication and media sector on intellectual property rights, including copyright and trademark law, commercial practices, and regulated matters. -
Peter Vertongen
Peter Vertongen is a Data Strategist and Data Protection Officer (DPO) at MultiMinds. He helps organisations turn data into business value, with a focus on data strategy, governance and privacy. -
Ryan Kangisser
Ryan Kangisser is Chief Strategy Officer at mediasense and a recognized voice on the future of marketing organizations and agency ecosystems. Over the past 16 years with the company — including roles as Head of Digital and Managing Partner — he has helped shape mediasen...
Register
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Prices
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Participation is exclusively for UBA brand members and is included in the annual membership fee. Sharing experiences is at the heart of every Exchange Community.
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