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Gebruik sociale media hoger bij marketeers

Simone Ruseler, Knowledge Manager
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De Consumer Connection Survey toont aan dat 94% van de Belgische marketeers wekelijks sociale media gebruikt. 83% doet dit zelfs dagelijks. Marketeers denken dat voor de rest van de Belgen hetzelfde geldt en schatten het wekelijkse sociale media gebruik van de gemiddelde Belgen in op 95%. In realiteit liggen de werkelijke wekelijkse gebruikscijfers met 69% meer dan een kwart lager. Ruim de helft van de Belgen (54%) geeft aan dagelijks sociale media te gebruiken en bijna 1 op 5 Belgen (17%) gebruikt sociale media nooit.

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