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Wat is SERP?

Chris Van Roey
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SERP staat voor Search Engine Results Page. Het is de pagina die een zoekmachine toont als resultaat van een zoekopdracht. De zoekmachine streeft er naar om de SERP zo relevant mogelijk te maken. De zoekresultatenpagina bestaat uit enerzijds betaalde resultaten (advertenties) en anderzijds gratis resultaten (organische resultaten).

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