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Member Case: Unilever inspireert via unieke cross channel campagne

Kristin Hannon, UBA Sales & Loyalty Manager
kookinuwkot.png

Tijdens de lockdown-weken kon het best een uitdaging zijn om variatie in het weekmenu te brengen. Unilever verplaatste zich in de consument en besliste om de thuisblijvers een handje te helpen. Hoe? Op zeer korte tijd creëerden ze een #kookinuwkot receptenbingo. Het concept: 200 influencers ontvingen thuis een pakket met bijhorende recepten om creatief mee aan de slag te gaan. En dat het gewerkt heeft!

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