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UBA formuleert aandachtspunten rond lokale verificatietool voor campagnes

Zaki Lahbib, Expert Paid Media
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Advertentieverificatie is een proces waarmee adverteerders kunnen controleren of hun advertenties in de juiste context, de juiste sectie van een website en aan de juiste doelgroep worden weergegeven. Deze aanpak is belangrijk: het kan de manier waarop marketeers digitale media aankopen en hoe impressies worden gemeten in de markt verbeteren. Daarom moet het gebaseerd zijn op een relevante ad verification-technologie.

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